Cyclebar Social Media

CHALLENGE
Develop brand awareness and generate traffic through engaging content marketing. Create content that reflects the personality of the brand to better align with brand goals and values across platforms. Form new leads from social media posts and grow brand loyalty to result in member retention. Manage outreach and partnerships with local business to expand brand exposure and enhance benefits offered to members.

SOLUTION
First, an analysis of the current states of the accounts was concluded to see where the opportunities for growth and reach lies. Then a social media strategy was developed to influence and guide the direction of all future content to better connect with our audience. Content calendars were established to organize, schedule, and measure performance of posts. Create content and professional graphics for brand awareness and personality, promotion of events, and information updates. In 6 months there has been a 10% increase in following and a 7% increase in engagement rate across platforms. Have fostered 6 new business partnerships to expand brand exposure and increase benefits offered to members.