Justin Wine

CHALLENGE
Redesign an already active website from a brand of choice that may benefit from being designed and executed differently. The goal is to create a clearly defined visual hierarchy that seamlessly leads the user throughout the site of the brand; displaying two breakpoints with one being interactive.

SOLUTION
Justin Wine has a well established website that is user friendly. However, there is a disconnect between the aesthetic of brand packaging versus the aesthetic of the website. The brand’s colors consist of a bright red, deep gold, and a rich black. To better align the website with the brand visuals I created a darker and more mature toned palette to produce consistency across media. It was also important to show the brand’s devotion to the art and craftsmanship of wine making. To demonstrate this, creative elements such as tasting notes, colored auras, and a modernized image of a grape now enrich
the brand’s story.