Assist Skin

CHALLENGE
Design the packaging and visual identity of a new line for a skincare company; keeping in mind the brand voice: light, simplistic, and minimal. Maintain a consistent flow between the product’s package design while properly representing the purpose of the new line.

SOLUTION
The name Assist Skin came from breaking down the essence of what skincare truly is—an assistant and helping hand. The logo was stylized to enhance the brand voice in a modern way that allows the two contrasting fonts to compliment one another. Inspiration was drawn from the light and simplistic characteristics found around the ocean. Sun exposure and its effects on the skin influenced the line to be named After Sun. Design choices for the packaging such as the color, type, and illustration, were created around the beautiful and elegant essence of the ocean when it is treated with care, just like our skin.