Speakeasy Social

CHALLENGE
Create the brand identity for Speakeasy Social, a production and marketing studio that targets young professionals looking for a space to establish
themselves further.

SOLUTION
The purpose of the business and its target audience remained at the forefront of the design process.
Therefore, all identity elements and messaging communicate sophistication and energy. This was accomplished through research, rounds of ideation, and the application of feedback. Two sophisticated serif typefaces frame the visual identity. It was in the deconstruction of the accenting typeface that the logomark was made; symbolizing the four pillars that the brand stands on: connection, storytelling, authenticity, and creativity. Lastly, the strong color palette of emerald greens and bright oranges with complimentary creams brought this identity to life.